Our Story

Catalyst Research & Strategy was founded in 2002 by Mike Charnas and Michael Scroope after they recognised the need in the marketplace for an organisation that could deliver strategic advice based on sound insights and analysis of the market, or conversely one which could provide robust market data accompanied by strategic insights.

 

They recognised that the market has a clear need for information that can be directly applied to the business to make a real difference, rather than data that can be viewed as “nice to know.” It is precisely in this arena that we at Catalyst Research & Strategy believe our competitive advantage to lie. 

 

Catalyst Research & Strategy is a unique concept in that it is a partnership between marketing and strategy practitioners/consultants and leading researchers. 

 

We believe that this combination of professional researchers and marketers results in research that not only adds tremendous insight to our clients, but will also be highly practical and actionable, leading to improvements in the competitive positions of our clients.

 

Catalyst Research & Strategy offers a unique synthesis of research skills, analytical skills and strategic solution skills. We operate on the premise that value is created for our clients by experienced, talented and innovative people. The partners in Catalyst offer a blend of skills and experience, spanning market research, strategic analysis, brand and marketing strategy. We offer a wealth of experience across a broad range of industries enabling us to cut to the heart of our clients’ problems and turn these into market opportunities.

 

The creative intelligence and technical knowledge of the Catalyst team, combined with its ability to swiftly access resources, allows us to design the most expedient, appropriate and innovative short- and long-term solutions .

 

We also believe in a hands-on approach in everything we do, with the Catalyst partners providing full involvement and our undivided attention on any project from start to finish.