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Our Services

Comprehensive Market Research & Strategic Solutions

 

At Catalyst, we offer a full suite of integrated services to solve your toughest challenges. From actionable market research to bold brand strategies, we’ve got you covered.

New ideas often happen at the intersections between disciplines - not within the silos and turfs of like-minded people ... in fact, sometimes it's the oddest of combinations that spark the most life. 

STRATEGIC ANALYSIS AND BRAND STRATEGY

  • Brand audits & positioning

  • Portfolio management & value propositions

  • Strategy development & implementation

  • Organizational audits & alignment

DATA ANALYSIS AND REPORTING

  • Market segmentation & targeting

  • Data mining & opportunity identification

  • Creative data visualization with the Catalyst Opportunity Engine

  • Performance measurement & forecasting

MARKET RESEARCH

  • Industry & competitor research

  • Concept testing & New Product Development

  • Customer satisfaction & service assessments

  • Advertising testing

  • Recognised by the Advertising Regulatory Board as experts in Intellectual Property research and claims testing

  • Secondary / Desk Research

  • Sentiment Analysis

Quantitative Research

  • Face-to-face, online, and telephonic surveys

  • Consumer & B2B insights

  • Mystery shopping

  • Custom data analysis

  • Panel – We have access to a variety of research panels consisting of over 40 000 members

Qualitative Research

  • Group discussions & in-depth interviews.  These can be done in person or virtually

  • Catalyst Originator sessions

  • Insight-driven concept development

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